The first month of membership on Animal Jam, when purchased in Sapphires, is 400 Sapphires. That price is roughly equivalent in value to the real-world monetary purchase (membership can be purchased online here). Each month that an account holds membership Sapphires can be generated from a variety of in-game player activities. Learn about all the different ways to earn Sapphires here!
In recent updates there were tests that increased Sapphire membership prices when players had purchased it previously, however that trial is no longer being held. If you purchased your December Sapphire membership at the price of 700 Sapphires, you can contact our support team to be gifted the difference in price - click here to submit a ticket.